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Mon, Jul 21 2008 01:51PM
Like many outdoor enthusiast/ live music fans, my summer plans usually kick off in June with the annual Bonnaroo Music and Arts Festival in Manchester, TN, followed by a road trip from my home in Seattle to Quincy, CA, for the High Sierra Music Festival...
Filed under:
demographic targeting,
incremental bidding,
seasonal tips,
geographic targeting,
summer travel,
Categories:Advertisers:adCenter:Seasonal Holiday Tips,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning,
seasonal holiday tips,
targeting demographics,
targeting geographic
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Thu, Jul 17 2008 11:50AM
Now that we’ve covered some of the reporting basics , let’s discuss some useful reports and things to look for in those reports to help point out trends and find areas for account growth. Ad performance report CTR - The ad performance report...
Filed under:
ctr,
match types,
demographic targeting,
incremental bidding,
report settings,
data,
campaign performance,
report options,
position,
ad performance report,
keyword performance report,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning,
targeting demographics
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Thu, Jun 05 2008 11:17AM
In previous posts I've made the case that your adCenter campaigns might profit from focusing on your core keywords rather than long tail terms ( Different Engines, Different Tactics ), improving the size of your audience, while warning that the technique...
Filed under:
negative keywords,
ad copy,
ad creative,
demographic targeting,
incremental bidding,
Charles Thrasher,
long tail,
dayparting,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning,
targeting demographics,
targeting geographic
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Tue, May 13 2008 01:00PM
Are you an advertiser who knows what your high converting customers look like? Or, are you specifically targeting a certain age or gender for the product or website you’re promoting with search? If you knew that someone in your target demographic was...
Filed under:
ctr,
demographic targeting,
gender,
conversions,
age,
incremental bidding,
bid boost,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning,
targeting demographics