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Fri, Jan 22 2010 09:53AM
Like many who frequent Facebook and Twitter, I’ve noticed a distinct trend in the majority of status updates and tweets coming through lately. Whether it’s quitting smoking, dusting off their gym membership cards or simply making doctor or...
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Mon, Jul 21 2008 01:51PM
Like many outdoor enthusiast/ live music fans, my summer plans usually kick off in June with the annual Bonnaroo Music and Arts Festival in Manchester, TN, followed by a road trip from my home in Seattle to Quincy, CA, for the High Sierra Music Festival...
Filed under:
demographic targeting,
incremental bidding,
seasonal tips,
geographic targeting,
summer travel,
Categories:Advertisers:adCenter:Seasonal Holiday Tips,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning,
seasonal holiday tips,
targeting demographics,
targeting geographic
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Thu, Jul 17 2008 11:50AM
Now that we’ve covered some of the reporting basics , let’s discuss some useful reports and things to look for in those reports to help point out trends and find areas for account growth. Ad performance report CTR - The ad performance report...
Filed under:
ctr,
match types,
demographic targeting,
incremental bidding,
report settings,
data,
campaign performance,
report options,
position,
ad performance report,
keyword performance report,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning,
targeting demographics
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Wed, Jun 11 2008 12:31PM
I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static...
Filed under:
adCenter Add-in Beta for Excel 2007,
negative keywords,
dynamic text,
parameters,
testing,
ctr,
match types,
features,
demographic targeting,
optimization,
relevance,
Categories:Advertisers:Features:adCenter Labs,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:Features:adCenter Add In Beta for Excel,
categories:advertisers:features,
targeting demographics
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Thu, Jun 05 2008 11:17AM
In previous posts I've made the case that your adCenter campaigns might profit from focusing on your core keywords rather than long tail terms ( Different Engines, Different Tactics ), improving the size of your audience, while warning that the technique...
Filed under:
negative keywords,
ad copy,
ad creative,
demographic targeting,
incremental bidding,
Charles Thrasher,
long tail,
dayparting,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning,
targeting demographics,
targeting geographic
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Tue, May 13 2008 01:00PM
Are you an advertiser who knows what your high converting customers look like? Or, are you specifically targeting a certain age or gender for the product or website you’re promoting with search? If you knew that someone in your target demographic was...
Filed under:
ctr,
demographic targeting,
gender,
conversions,
age,
incremental bidding,
bid boost,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning,
targeting demographics