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Wed, Jan 27 2010 08:00AM
This is the 1 st post in the SEM Intermediate Series, a collection of posts intended for search engine marketing professionals looking for guidance in monitoring and adjusting the key performance indicators (KPIs) that determine the success of a PPC campaign...
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Wed, Dec 16 2009 08:00AM
This is the 8 th post in the SEM Beginner Series, the first of a two-part discussion on measuring the success of your paid search campaigns. The SEM Beginner series of posts is intended for new search engine marketing professionals that are looking for...
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Wed, Nov 18 2009 08:00AM
This is the 5 th post in the SEM Beginner Series, following last week's post on dynamic text . This series of posts is intended for new search engine marketing professionals that are looking for guidance to help identify, monitor and adjust the key...
Filed under:
ctr,
optimization,
position,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:adCenter:Bidding Incremental,
bidding incremental,
analytics & research,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:getting started,
sem beginner
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Wed, Oct 21 2009 08:00AM
This series of posts is intended for those new to search engine marketing who are looking for some guidance to help identify, monitor and adjust the key performance indicators (KPIs) that determine how successful a PPC campaign is. What Is Click-Through...
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Fri, Apr 24 2009 01:40PM
Search marketing is an important lever when it comes to advertising on your brand. Search enables you to track the return on your advertising investment when you want sales, but it is also a very powerful tool when thinking about brand awareness. Although...
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Sun, Apr 19 2009 02:13AM
Getting a site to rank in the organic listings of any search engine can take some time and it’s only half the battle. Once you’re there it’s important to know exactly what your Title Tag and Meta Description should be to get the best...
Filed under:
keyword research,
ctr,
optimization,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Optimization,
seo,
analytics & research,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:seo,
seo/ analytics
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Mon, Apr 06 2009 04:00PM
This blog was written to advise advertisers of the best practices for deciding the why, what and how of re-structuring your adCenter campaigns. We hope this gives you the foundations for moving your campaigns into a more efficient structure leading to...
Filed under:
keyword research,
negative keywords,
dynamic text,
ctr,
match types,
optimization,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
Improve CTR,
Keyword Insertion
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Thu, Mar 05 2009 05:18PM
What is Relevance? In PPC terms, relevance is the relationship between an ad and its keywords, the landing page they point to, the customer's demographic characteristics, and the advertiser’s overall website. For example, the keyword "transmission"...
Filed under:
negative keywords,
dynamic text,
ctr,
match types,
optimization,
relevance,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Dynamic Text,
ad quality,
Categories:Advertisers:adCenter:Optimization
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Tue, Mar 03 2009 08:00AM
If you see a high click through rate (CTR) in your account, but low conversions , chances are your destination URLs could link deeper to a more relevant landing page. What is Deep Linking? Deep linking is providing a link or destination URL that leads...
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Fri, Feb 13 2009 06:54PM
The automotive industry saw its ups and downs in 2008 with the credit crunch, auto bailouts and decline in consumer spending. Digital marketing budgets are being tightened and performance is being evaluated more closely. Improving your PPC campaigns’...