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Wed, Sep 23 2009 09:03AM
Back again for round two of ad:tech London at Olympia. Today, like yesterday has seen a steady stream of people to the exhibition and the Microsoft Advertising stand. So what do people want to know about Microsoft Advertising? Majority of the queries...
Filed under:
negative keywords,
features,
optimization,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:Features:adCenter Add In Beta for Excel,
learning,
categories:advertisers:features,
categories:advertisers:learning,
bing,
adtech
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Mon, Jul 27 2009 11:46AM
I'd like to think of myself as a positive person. There is no end to what people moan about: the wrong type of warm weather, the structure of the froth on their cappuccino, visiting parents. Being positive makes a refreshing change. Here is something...
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Thu, Jul 23 2009 08:25AM
Writing high performing ad copy can be a challenging task. With the June release of Bing, pay-per-click ad copy has become more important as users are searching for a wider variety of keywords. Having ad copy that is relevant to the user is crucial for...
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Sun, Jul 12 2009 05:14PM
Funny how the world revolves around keywords and key phrases these days and yet no one understands them! So what's to understand? First off is getting to grips with the intent of the person behind the keyword or phrase. Search engines have been struggling...
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Mon, Apr 27 2009 05:23PM
As a Search Media Strategist, I often receive queries from advertisers about the visibility of their ads. If your ads aren’t showing, it could be due to a number of reasons but the first port of call is always to check in adCenter or adCenter Desktop...
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Mon, Apr 06 2009 04:00PM
This blog was written to advise advertisers of the best practices for deciding the why, what and how of re-structuring your adCenter campaigns. We hope this gives you the foundations for moving your campaigns into a more efficient structure leading to...
Filed under:
keyword research,
negative keywords,
dynamic text,
ctr,
match types,
optimization,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
Improve CTR,
Keyword Insertion
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Fri, Mar 27 2009 09:29AM
Today we might have found NYs worst pizza (coined by Mel as pizza sushi – since the dough was umm...undercooked) and even with the fear of potential food poisoning looming we’ve still been hard at work here at SES NY on day three. We’ve been blogging...
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Tue, Mar 24 2009 09:00AM
Despite the current economic conditions, pay-per-click (PPC) advertising continues to grow with new advertisers entering the market each day and current advertisers expanding their adCenter portfolios. In recent months, return on investment (ROI) and...
Filed under:
negative keywords,
match types,
optimization,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
targeting demographics,
targeting geographic,
copy best practice,
ad categories:advertisers:adcenter:targeting
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Thu, Mar 12 2009 03:18PM
As a Media Specialist, I regularly receive queries from advertisers about the visibility of their campaigns, the need to optimise account performance, and techniques to make account management faster and more convenient. As many of the same queries are...
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Thu, Mar 05 2009 05:18PM
What is Relevance? In PPC terms, relevance is the relationship between an ad and its keywords, the landing page they point to, the customer's demographic characteristics, and the advertiser’s overall website. For example, the keyword "transmission"...
Filed under:
negative keywords,
dynamic text,
ctr,
match types,
optimization,
relevance,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Dynamic Text,
ad quality,
Categories:Advertisers:adCenter:Optimization