-
Tue, Jul 07 2009 02:05AM
So “ bing ” is Microsoft’s new search engine. The layout is new and the results are really quite different. There will be a learning curve for advertisers as we all adapt to the new paradigm. However – here are a few things that...
Filed under:
adCenter Add-in Beta for Excel 2007,
Microsoft adCenter,
create campaign,
adcenter research,
campaign performance,
Webmasters,
Add-In for Excel,
International Campaigns,
ad groups,
budgets,
bing
-
Wed, Sep 03 2008 09:25AM
We've heard from many of you that you'd like to try the adCenter Add-in Beta for Excel with Excel 2003. Good news - we're now piloting a new version of the Add-in that's compatible with Excel 2003. If you're interested, fill out our...
-
Tue, Jul 15 2008 01:14PM
We're piloting a new campaign management application, the adCenter Desktop Beta , that enables you to manage your adCenter accounts and campaigns from your desktop. The adCenter Desktop Beta allows you to: Quickly navigate through multiple accounts...
-
Wed, Jul 09 2008 02:11PM
In our ongoing tutorial series, this week we continue the Add In For Excel series with the Keyword Suggestion Tutorial. This is a great feature that can help you build out your keyword lists not only for your adCenter campaigns, but for other advertising...
-
Fri, Jun 20 2008 09:50AM
Whether you’re a novice or seasoned PPC marketer, a pivotal part of your paid search campaigns will lie in keyword selection. Casting a wide, yet well-targeted net to attract the right audience is a bit of an exercise in guess-and-check, but there...
Filed under:
adCenter Add-in Beta for Excel 2007,
keyword research,
ctr,
holidays,
keyword expansion,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Seasonal Holiday Tips,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning,
seasonal holiday tips
-
Wed, Jun 11 2008 12:31PM
I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static...
Filed under:
adCenter Add-in Beta for Excel 2007,
negative keywords,
dynamic text,
parameters,
testing,
ctr,
match types,
features,
demographic targeting,
optimization,
relevance,
Categories:Advertisers:Features:adCenter Labs,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:Features:adCenter Add In Beta for Excel,
categories:advertisers:features,
targeting demographics
-
Wed, Jun 04 2008 02:03PM
A few weeks ago we posted an overview video for the Microsoft adCenter Add In For Excel. This week we follow up with an actual look at how to use the tool using the Keyword Wizard option. The Microsoft adCenter Add In For Excel is a great option for anyone...
-
Tue, Jun 03 2008 10:04AM
This morning during his keynote at SMX Advanced , Kevin Johnson, President, Microsoft Platform & Services Division, mentioned a new adCenter tool we're piloting called the adCenter Desktop Beta. The adCenter Desktop Beta is a free tool that enables...
Filed under:
adCenter Add-in Beta for Excel 2007,
features,
beta,
pilot interest form,
pilot,
offline campaign management,
Categories:Advertisers:Features:adCenter Desktop Beta,
Categories:Advertisers:Features:Feature Requests and Feedback,
categories:advertisers:features,
categories:advertisers:adcenter:releases,
releases,
Announcementsx
-
Tue, Apr 22 2008 05:12PM
To follow up on Jason's post yesterday, where he highlighted the adCenter Add-in for Excel tutorial, I just wanted to follow up and remind you of a couple of the features you can access with the Add-in . Keyword Extraction: extract a list of popular...
-
Tue, Apr 22 2008 01:58PM
Looking for some additional keyword and optimization tools to help you better manage your advertising campaigns? Interested in a terrific solution for free? The Microsoft adCenter Add In For Excel is a great option for anyone looking for additional keyword...