-
Thu, Mar 05 2009 05:18PM
What is Relevance? In PPC terms, relevance is the relationship between an ad and its keywords, the landing page they point to, the customer's demographic characteristics, and the advertiser’s overall website. For example, the keyword "transmission"...
Filed under:
negative keywords,
dynamic text,
ctr,
match types,
optimization,
relevance,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Dynamic Text,
ad quality,
Categories:Advertisers:adCenter:Optimization
-
Wed, Jul 09 2008 12:06PM
Back in October we announced some changes to how adCenter ads would be appearing on Live Search . For advertisers in the US we made changes to the adCenter quality-based ranking system – the formula that we use to calculate which ads appear in the...
-
Thu, Jul 03 2008 01:00PM
We've heard our customers asking for more information about how adCenter determines quality. So today, we’d like to share some tips with you to help improve the quality of your advertising campaigns as well as some resources from adCenter Help that...