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Wed, Feb 03 2010 08:00AM
This is the 2 nd post in the SEM Intermediate Series , a collection of posts intended for search engine marketing professionals looking for guidance in monitoring and adjusting the key performance indicators (KPIs) that determine the success of a PPC...
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Tue, Jul 29 2008 12:06PM
The Value of Improving Ad Position The following best practices for ad position , or ad rank, help maximize the efficiency of search campaigns. The more relevant the ad, the greater the probability of achieving a high position or rank. Greater relevance...