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Wed, Apr 16 2008 09:15AM
What has your ad copy done for you lately? Improving creative is often an overlooked optimization strategy in PPC campaigns. Paying attention to keyword bids and average position often takes the place of focusing on the creative side of things. The reasons...
Filed under:
testing,
ad title,
ad copy,
ctr,
ad testing,
ad creative,
ad description,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning