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Thu, Jun 05 2008 11:17AM
In previous posts I've made the case that your adCenter campaigns might profit from focusing on your core keywords rather than long tail terms ( Different Engines, Different Tactics ), improving the size of your audience, while warning that the technique...
Filed under:
negative keywords,
ad copy,
ad creative,
demographic targeting,
incremental bidding,
Charles Thrasher,
long tail,
dayparting,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:learning,
targeting demographics,
targeting geographic
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Thu, May 29 2008 03:57PM
In a previous post ( Different Engines, Different Tactics ), I made the point that different tactics may be more effective for different search engines. In short, it's all about traffic volume. Microsoft offers the opportunity to bid aggressively...
Filed under:
negative keywords,
ctr,
features,
Microsoft adCenter,
optimization,
Charles Thrasher,
long tail,
search engine advertising,
bounce rate,
search result clustering,
keyword group detection,
Categories:Advertisers:Features:adCenter Labs,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:features,
categories:advertisers:learning
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Tue, May 27 2008 01:45PM
We hear from some adCenter customers that they'd like more traffic; in this post I'll be sharing some tips to maximize and potentially increase your adCenter traffic to make the most of the time you spend in adCenter. Some advertisers optimize...
Filed under:
negative keywords,
Microsoft adCenter,
optimization,
query share,
optimizing,
Charles Thrasher,
long tail,
search engine advertising,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Optimization,
learning,
categories:advertisers:learning