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Thu, Oct 01 2009 08:00AM
Demographic targeting is a great way to further refine your audience. This Microsoft Advertising adCenter feature allows you to direct your ads to a specific set of searchers based on a variety of different demographic attributes such as age or gender...
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Thu, Jul 16 2009 08:17AM
I’ve just got back from the Hesperia Hotel in London where myself and Paul Stoddart who heads up our Bing team in London spoke at www.NMALive.co.uk These events are always very good. Delegates pay £85 for a quick sharp infusion of search engine...
Filed under:
keyword research,
optimization,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:adCenter:Optimization,
targeting demographics,
targeting geographic,
engagement mapping,
nmalive,
new media age,
seo/ analytics
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Wed, Jul 08 2009 08:24AM
Paul Stoddart from Microsoft, Paul Mead from VCCP and Alex Hoye from Latitude combine to answer some probing questions: What does Microsoft's launch of Bing mean for your PPC strategy? What new tools will make your search campaigns more efficient...
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Tue, Jun 16 2009 01:30PM
It's no mystery that the economy has seen better times, and we at Microsoft adCenter understand how important it is for you to maximize your ROI on every click. That's why I'm here to let you in on an insider's tip that will show you how...
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Tue, May 19 2009 01:00PM
Maybe one of the advantages to being a year or so into the trade side of marketing for advertising, is that I feel a little like Tom Hanks in the movie “Big”, feeling like I raise my hand a lot and say “I don’t get it?” to...
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Fri, May 15 2009 12:05PM
The adCenter team is rolling out the last of the features for the adCenter Spring Upgrade as I type. As soon as this evening (Pacific time) you may start to see new features when you sign in to adCenter. You can expect to see exciting changes to targeting...
Filed under:
keyword research,
features,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:Features:Release Updates,
categories:advertisers:features,
targeting demographics,
targeting geographic,
categories:advertisers:adcenter:releases,
releases
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Mon, May 04 2009 05:41PM
You will notice that I’ll often refer to my focus group of dozens (my daughter, two step-children and all their friends that seem to love our house), but it’s not just advertising that fascinates me with this audience. I spent 18 months working...
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Mon, Apr 06 2009 04:39PM
Is it just me or has anybody else noticed that there seems to be a lot more pregnant women around than usual? Only last week two of my friends proudly announced their impending motherhood while a work colleague became a father for the first time on Monday...
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Wed, Apr 01 2009 01:01AM
Following on from Tina's post in February, we're pleased to announce that we're inviting UK & France advertisers with less than 100K keywords in their combined accounts to download the adCenter Desktop Tool. When you log into adCenter...
Filed under:
keyword research,
features,
importing,
Categories:Advertisers:Features:adCenter Desktop Beta,
Categories:Advertisers:adCenter:Importing,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
categories:advertisers:features,
targeting demographics,
targeting geographic
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Sun, Mar 29 2009 06:31PM
So we’re in a recession, the economy is still getting worse, budgets are being cut and advertisers are wondering where they should invest their money. Some advertisers, who previously were happy with broad brand awareness campaigns, are now keener...