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Thu, Nov 05 2009 08:00AM
As I mentioned in a previous Bing Buzz and The Holidays post, the current economic climate is forcing consumers to make price more of a priority in their holiday shopping decisions, which will make comparison shopping that much more important this year...
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Fri, Oct 30 2009 03:23PM
Today being the last day of October (during the work week, that is), I wanted to take a minute to do a quick recap of the recent holiday-themed posts we've been cranking out since last month. The seasonal holiday traffic swell has already begun and...
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Thu, Oct 29 2009 07:51PM
In my last Bing Buzz and the Holidays post, I pointed out how the marketing momentum surrounding Bing's release over the summer is only increasing as it reaches more and more people, encouraging them to "Bing and decide" for themselves over...
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Wed, Sep 30 2009 09:16AM
For families like mine who are split between two coasts, the holiday season can be very expensive after gifts, shipping and travel arrangements are taken into account. This has never been truer than now given the current state of our economy; everyone’s...
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Mon, Sep 28 2009 02:07PM
The other day my husband and I visited our local home improvement superstore and were greeted at the door by a rather large and impressive display full of snowmen, Santas and sleigh bells. That's right, it's official. the holiday shopping season...
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Fri, Sep 04 2009 12:59PM
This morning as I hopped into my trusty Subaru Outback to head in to the office, I noticed the car’s external temperature read out was 52 degrees, quite a bit chillier than it’s been on recent mornings. While it never really gets frigid out...
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Thu, Jul 30 2009 09:18AM
Creating effective ad copy is an essential part of a high performing Back to School campaign. Having a high click thru rate attracts more visitors and gives your site a higher chance for a conversion. Earlier this month, I discussed campaign planning...
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Thu, Jul 16 2009 02:00PM
We are rapidly approaching the Back to School shopping season. Planning your search campaigns and promotions carefully will result in a successful execution. Keyword research is an important step during this process. Today, I have outlined useful best...
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Wed, Jul 08 2009 08:24AM
Paul Stoddart from Microsoft, Paul Mead from VCCP and Alex Hoye from Latitude combine to answer some probing questions: What does Microsoft's launch of Bing mean for your PPC strategy? What new tools will make your search campaigns more efficient...
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Thu, May 21 2009 03:30PM
It’s internationally known that the British are obsessed with the weather. It’s used millions of times daily as a conversation starter between strangers and can be accurately used as a barometer to gauge the nation’s mood and wellbeing...