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Wed, Dec 16 2009 08:00AM
This is the 8 th post in the SEM Beginner Series, the first of a two-part discussion on measuring the success of your paid search campaigns. The SEM Beginner series of posts is intended for new search engine marketing professionals that are looking for...
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Wed, Nov 18 2009 08:00AM
This is the 5 th post in the SEM Beginner Series, following last week's post on dynamic text . This series of posts is intended for new search engine marketing professionals that are looking for guidance to help identify, monitor and adjust the key...
Filed under:
ctr,
optimization,
position,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:adCenter:Bidding Incremental,
bidding incremental,
analytics & research,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:getting started,
sem beginner
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Wed, Oct 28 2009 10:41AM
This is the 2nd post in the SEM Beginner Series, the first introduced click-through rate (CTR). This series of posts is intended for those new to search engine marketing who are looking for some guidance to help identify, monitor and adjust the key performance...
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Wed, Sep 23 2009 09:03AM
Back again for round two of ad:tech London at Olympia. Today, like yesterday has seen a steady stream of people to the exhibition and the Microsoft Advertising stand. So what do people want to know about Microsoft Advertising? Majority of the queries...
Filed under:
negative keywords,
features,
optimization,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:Features:adCenter Add In Beta for Excel,
learning,
categories:advertisers:features,
categories:advertisers:learning,
bing,
adtech
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Thu, Jul 16 2009 08:17AM
I’ve just got back from the Hesperia Hotel in London where myself and Paul Stoddart who heads up our Bing team in London spoke at www.NMALive.co.uk These events are always very good. Delegates pay £85 for a quick sharp infusion of search engine...
Filed under:
keyword research,
optimization,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Targeting Geographic,
Categories:Advertisers:adCenter:Optimization,
targeting demographics,
targeting geographic,
engagement mapping,
nmalive,
new media age,
seo/ analytics
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Sun, Jul 12 2009 05:14PM
Funny how the world revolves around keywords and key phrases these days and yet no one understands them! So what's to understand? First off is getting to grips with the intent of the person behind the keyword or phrase. Search engines have been struggling...
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Wed, Jul 08 2009 08:24AM
Paul Stoddart from Microsoft, Paul Mead from VCCP and Alex Hoye from Latitude combine to answer some probing questions: What does Microsoft's launch of Bing mean for your PPC strategy? What new tools will make your search campaigns more efficient...
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Wed, Jun 10 2009 07:46AM
Today we’re pleased to announce the launch of Microsoft Advertising Intelligence out of beta! Formerly called the adCenter Add-in Beta for Excel, Advertising Intelligence is now available in the US, UK, France, and Canada (English data only). This...
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Mon, Jun 08 2009 07:45AM
What is Engagement Mapping? Imagine that you’re sitting in your garden on a hot sunny day reading a magazine. You turn the page and see an advert for a very tempting looking ice-cream. The radio station that you’re listening to blares out...
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Tue, May 12 2009 10:16AM
When we launched .NET in 2000, we were a team of 7 – 10 Microsofties looking to compete against Java. 9 years and thousands of people later, I get to work with my old team again with Silverlight . With dedicated resources, my friends in Developer...