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Mon, Oct 26 2009 08:00AM
As we rapidly approach the holiday shopping season, advertisers are ramping up promotions, holiday campaigns and focusing on maximizing return on investment (ROI). An important aspect to success is optimizing your keywords and ads. Users will see your...
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Wed, Oct 07 2009 11:05AM
Like most single-income families who've had to do some belt tightening in recent months, I'd like to think I'm a fairly well-educated consumer when it comes to making decisions about purchases that fall outside the realm of every day necessities...
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Mon, Oct 05 2009 08:00AM
While brainstorming possible topics for the blog, it ocurred to me that we've done several posts on Microsoft Advertising Intelligence , an indispensible tool for keyword expansion and monetization, but haven't paid a whole lot of attention to...
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Fri, Oct 02 2009 08:00AM
September 2009 saw The Office for National Statistics (ONS) publish the latest UK employment figures, and they made for some very sobering reading. Unemployment hit a 14-year high of 2.47 million after a 210,000 rise in the three months to July. The number...
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Fri, Sep 18 2009 01:49PM
This morning I checked in on my Facebook news feed and found a status update from a friend asking if it’s too early to start decorating her house for Halloween. Given the number of responders assuring her it’s not, it occurred to me that now...
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Thu, Aug 27 2009 12:54PM
Lately our adCenter bloggers have been sharing a lot of helpful info about Microsoft Advertising Intelligence , a keyword research tool that provides keyword expansion, research, pricing info and more, to help you plan your adCenter campaigns. Here are...
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Tue, Aug 18 2009 08:00AM
Since the depression of the recession descended on our lovely land, searching has inevitably changed. Inquiries for expensive luxury products have often been replaced with queries for good-value bargains. These trends can be seen across all areas of the...
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Tue, Aug 11 2009 07:28AM
Over the past few weeks, I have written overviews on how to research and plan your Back to School campaigns including how to create compelling back to school ad copy . Once your campaigns are live, it is important to continually optimize for best performance...
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Fri, Jul 31 2009 10:10AM
This is the fourth in the series of blog posts focusing on Microsoft Advertising Intelligence (formerly Microsoft adCenter Add-in Beta for Excel). As we have shown in past blogs , you can use Advertising Intelligence to create popular keyword lists, expand...
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Mon, Jul 27 2009 11:46AM
I'd like to think of myself as a positive person. There is no end to what people moan about: the wrong type of warm weather, the structure of the froth on their cappuccino, visiting parents. Being positive makes a refreshing change. Here is something...