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Wed, Nov 11 2009 08:00AM
This is the 4 th post in the SEM Beginner Series, building off last week's post on ad copy . This series of posts is intended for new search engine marketing professionals that are looking for guidance to help identify, monitor and adjust the key...
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Thu, Jul 30 2009 09:18AM
Creating effective ad copy is an essential part of a high performing Back to School campaign. Having a high click thru rate attracts more visitors and gives your site a higher chance for a conversion. Earlier this month, I discussed campaign planning...
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Thu, Jul 23 2009 08:25AM
Writing high performing ad copy can be a challenging task. With the June release of Bing, pay-per-click ad copy has become more important as users are searching for a wider variety of keywords. Having ad copy that is relevant to the user is crucial for...
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Sun, May 10 2009 05:00PM
In a perfect world, advertisers would continually be optimizing their pay per click campaigns by tweaking their ad copy, removing underperforming keywords and add new keywords to the mix. However, not many of us live in that perfect world and we tend...
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Fri, May 01 2009 08:00AM
In today’s market, everyone is looking for a way to differentiate themselves from their competitors. This can be anything from running a competitive offer, rebranding, offering more perks... the list goes on. In search, if you’re a shoe company...
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Mon, Apr 06 2009 04:00PM
This blog was written to advise advertisers of the best practices for deciding the why, what and how of re-structuring your adCenter campaigns. We hope this gives you the foundations for moving your campaigns into a more efficient structure leading to...
Filed under:
keyword research,
negative keywords,
dynamic text,
ctr,
match types,
optimization,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
Improve CTR,
Keyword Insertion
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Fri, Mar 06 2009 12:43PM
When SEM (search engine marketing) agencies first started to hear about SEO (search engine optimization) there was a fear that they would start to lose business. SEO sounded like the arch enemy of SEM. Instead of clients paying to appear on the search...
Filed under:
dynamic text,
features,
optimization,
Categories:Advertisers:Features:Live Search,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
categories:advertisers:features,
seo,
analytics & research,
categories:advertisers:analytics & research,
categories:advertisers:analytics & research:seo,
categories:advertisers:analytics & research:pay per click,
seo/ analytics
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Thu, Mar 05 2009 05:18PM
What is Relevance? In PPC terms, relevance is the relationship between an ad and its keywords, the landing page they point to, the customer's demographic characteristics, and the advertiser’s overall website. For example, the keyword "transmission"...
Filed under:
negative keywords,
dynamic text,
ctr,
match types,
optimization,
relevance,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Dynamic Text,
ad quality,
Categories:Advertisers:adCenter:Optimization
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Mon, Jan 26 2009 08:00AM
With the New Year, we’re constantly looking for ways to improve – whether it’s taking Fido for a walk every day, eating more leafy greens, or improving the performance of your adCenter campaigns. A quick and easy way to set yourself...
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Fri, Jan 23 2009 08:00AM
With the advent of the New Year and with Valentine’s Day around the corner, January and February see huge increases in searches related to dating and singles. If you manage campaigns for sites related to speed dating, online dating or helping singles...
Filed under:
keyword research,
negative keywords,
dynamic text,
match types,
optimization,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:adCenter:Seasonal Holiday Tips,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
seasonal holiday tips,
targeting demographics