-
Tue, Mar 10 2009 05:00AM
The UK & Ireland celebrate Mother’s Day this year on the 22 nd of March. The US and many other countries will follow on the 10 th of May. From its noble origins as a day to honour one’s mother with -- for example -- a nice breakfast in...
-
Wed, Mar 04 2009 08:00AM
When discretionary budgets shrink, discretionary spending doesn't disappear -- it's just redistributed according to more closely evaluated priorities. Travel, according to the latest research, remains high on the list of consumer priorities; higher...
-
Fri, Feb 27 2009 03:18PM
I hope the previous post on preparing your import sheet for use in Microsoft adCenter Desktop (ACD) beta was helpful. In this segment, we will address how to check your settings, how to import/upload your new campaigns, and we’ll include some upload...
-
Thu, Feb 26 2009 08:00AM
I hope you are enjoying Microsoft adCenter Desktop (ACD) beta . This tool has a lot of great functionality with some impressive udates coming in the future - we’ll tell you about those as soon as we can! In the meantime, this post kicks off a two...
-
Fri, Feb 13 2009 06:54PM
The automotive industry saw its ups and downs in 2008 with the credit crunch, auto bailouts and decline in consumer spending. Digital marketing budgets are being tightened and performance is being evaluated more closely. Improving your PPC campaigns’...
-
Thu, Feb 05 2009 04:36PM
In light of yesterday's Senate vote allowing a tax credit up to $15,000 from the purchase of a home bought in 2009, keeping your real estate PPC campaigns firing on all cylinders should be at the top of your list of online advertising priorities....
-
Wed, Feb 04 2009 08:00AM
If you haven't already read and heeded Justin Vanning's advice on optimizing your campaigns for Valentine's Day , or Philip Ryan's tips for dating-related advertisers , there's still some time left to capture Valentine's Day traffic...
Filed under:
keyword research,
optimization,
Categories:Advertisers:adCenter:Keyword Research,
Categories:Advertisers:adCenter:Seasonal Holiday Tips,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Optimization,
learning,
categories:advertisers:learning,
seasonal holiday tips,
targeting demographics,
ad categories:advertisers:adcenter:targeting
-
Tue, Feb 03 2009 01:19PM
Following up on Charles Thrasher's post on the Analytics blog, Search Marketing is Hard , here's a quick crash course in what to look for after running your performance reports in adCenter. If you're not confident in finding your way around...
Filed under:
ctr,
match types,
optimization,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:Learning:Tips,
Categories:Advertisers:adCenter:Optimization,
learning,
categories:advertisers:learning,
targeting demographics,
ad categories:advertisers:adcenter:targeting
-
Fri, Dec 12 2008 05:29AM
Earlier this week, we held a half-day conference at our London offices designed to help advertisers navigate the credit crunch by giving some insight and advice specifically tailored to the finance sector. Finance is a hugely popular and competitive area...
-
Tue, Dec 09 2008 08:00AM
Hey friends! Got a bunch of changes that you need to make to your adCenter account? While you can certainly do these individually, adCenter does provide you with the option to make changes in bulk. I’ll walk you through a few of these options here. Creating...