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Fri, Mar 27 2009 09:29AM
Today we might have found NYs worst pizza (coined by Mel as pizza sushi – since the dough was umm...undercooked) and even with the fear of potential food poisoning looming we’ve still been hard at work here at SES NY on day three. We’ve been blogging...
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Wed, Feb 25 2009 01:06PM
Continuing with the research theme of yesterday's post on negative keywords , I wanted to make sure you, Dear Advertisers, are aware of the useful tools you'll find at the Microsoft adCenter Labs site. If you're not familiar with adLabs, it's...
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Wed, Jun 11 2008 12:31PM
I'd like to share the checklist I use daily for quick optimization tips for my adCenter clients. Here are some common scenarios and possible steps to address them. Low CTR? Test multiple ads Repeat ads that have higher CTR Remove poor performers Static...
Filed under:
adCenter Add-in Beta for Excel 2007,
negative keywords,
dynamic text,
parameters,
testing,
ctr,
match types,
features,
demographic targeting,
optimization,
relevance,
Categories:Advertisers:Features:adCenter Labs,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Match Types,
Categories:Advertisers:adCenter:Targeting Demographics,
Categories:Advertisers:adCenter:Dynamic Text,
Categories:Advertisers:adCenter:Optimization,
Categories:Advertisers:Features:adCenter Add In Beta for Excel,
categories:advertisers:features,
targeting demographics
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Thu, May 29 2008 03:57PM
In a previous post ( Different Engines, Different Tactics ), I made the point that different tactics may be more effective for different search engines. In short, it's all about traffic volume. Microsoft offers the opportunity to bid aggressively...
Filed under:
negative keywords,
ctr,
features,
Microsoft adCenter,
optimization,
Charles Thrasher,
long tail,
search engine advertising,
bounce rate,
search result clustering,
keyword group detection,
Categories:Advertisers:Features:adCenter Labs,
Categories:Advertisers:adCenter:CTR,
Categories:Advertisers:adCenter:Negative Keywords,
Categories:Advertisers:Learning:Tips,
learning,
categories:advertisers:features,
categories:advertisers:learning
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Thu, Apr 10 2008 01:04PM
If you ever get a chance to attend a search conference, you will not be disappointed. The big shows dotted around the globe are run by the teams from Search Marketing Expo and Search Engine Strategies . Generally they are 3 or 4 days with multiple tracks...
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Thu, Apr 03 2008 09:55AM
Having a well-known brand can be a huge asset when it comes to search marketing – simply including every conceivable variation of your brand terms should be one of your top priorities to ensure the highest visibility for your campaign. But what...
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Thu, Mar 13 2008 08:14AM
As discussed in an introduction post , Microsoft adLab showcases some of the innovative tools and technologies our researchers are helping to build, providing advertisers and publishers with the very best ways to connect with consumers. Today, I’ll...