If you own a small business you know that advertising your enterprise is important. You probably also have a lot of other things to do to keep your company running and allocating time to get your head around pay per click (PPC) advertising may not be top of the list. It doesn’t have to be time consuming however and many small businesses before you have tried and tested it with great results to match.
Small businesses sharing their digital marketing experience
Last week we shared an interview with the owner of a pharmacy in London’s Covent Garden who explained that PPC advertising helped them compete with big brands and to reach new customers. This week we’ve been talking to Matthew Stibbe who is not only a pilot and writer for a living but also the founder of www.TurbineHQ.com; an online self-service HR admin system.
PPC Objective
Matthew was looking for an online advertising solution that could help them gain visibility for Turbine in the marketplace. The United States is an important target market for them, so advertising on Bing seemed like an obvious choice since it opens international opportunities in addition to the UK Market.
PPC Results
It took Matthew under an hour to set up Turbine’s Microsoft Advertising adCenter account and soon saw the results: Turbine’s advertisements were consistently displaying in the number one or two spot on the Bing search page. He found the cost of his campaign competitive and was contented with the acquisition leads it was giving him. On top of that the free tools gave him insight into which keywords from his PPC campaign had been most successful which enables him to fine-tune his advertising efforts even further.
How can we help you?
I know we can tell you that digital advertising isn’t hard to grasp and that it is a very cost effective way to advertise but maybe you should see it for yourself. If you like to give PPC advertising a go then go to the Microsoft Advertising for Small Business Facebook page to claim £30 worth of free* clicks . Good luck and do get in touch with us if you have any questions or need support!
* See offer conditions