Every once in a while I do wonder if I shouldn’t be doing something a little bit more, well useful with my life. Don’t you? Perhaps I should get my driving license, buy a race car and get on with it but seriously: this isn’t midlife crisis just yet. The good intentions are all there but the time isn’t, not now anyway. That’s why it’s so nice to see that Bing (the search engine you should all be advertising on to achieve an amazing ROI with our help) has been lending its homepage to small charities this week enabling them to tell their story to Bing’s users.
Every Last Friday of the Month Bing will Feature a Charity of Your Choice
In Britain there are more than 187,000 registered charities – all worthy to get some attention and the chance to tell their story. Each day this week Bing has been highlighting a charity as part of a long-term campaign in which the British public will be able to nominate the charities they would like to see featured on the homepage on the final Friday of each month via www.bing.com/HelpYourBritain. The Bing hotspots providing background information about the cause.
The last few days you’ve been able to learn more about :
- Magic Breakfast: Delivers free, healthy breakfast foods to UK primary schools where more than 50% of pupils qualify for free school meals.
- Lifelites: Started out as a pilot project in 1999 with the idea of providing education and entertainment technology for children in hospices currently serving around 5,000 children and their families in England, Wales and Scotland.
- All Dogs Matter: A voluntary dog rescue based in London. It is focused on rescuing and re-homing each dog it takes into care, ensuring that it will be safe and loved for the rest of its life.
Today’s yellow speech bubbles represent User Voice, an organization founded in 2009 by Mark Johnson, an ex-offender whose aim was to foster dialogue between those who have experience of the criminal justice system and the system itself to bring about its reform and reduce offending rates. Tomorrow you’ll find we draw attention to Life Cycle UK ; a Bristol-based organization that aims to inspire people and equip them with the skills, the knowledge and the confidence to make cycling part of their everyday lives.
What could you do?
Your advertising campaign can wait for a minute. Look at the Bing homepage, have a look at the charities on the homepage. You can also nominate a charity close to your heart to feature on our homepage on the last Friday of the month at www.bing.com/HelpYourBritain. It won’t only help deserving charities – it will also make you feel very useful and it won’t take much time at all!