Whether you're a search engine marketing (SEM) newbie or a seasoned veteran, nothing beats having the tools you need to get the job done. If you haven't downloaded Microsoft Advertising Intelligence yet, I can't stress enough what a formidable addition it can be to your keyword research, expansion and monetization efforts. Here's a quick overview of the different features and functions you'll get with Microsoft Advertising Intelligence:
Keyword Wizards - keyword forecasting, expansion and pricing.
Keyword Suggestion - for building out your first keyword list, or expanding an existing one.
Monetization - see how your chosen keywords are performing in clicks, impressions, average position, click-through rates and more.
Traffic By Month - view historical and forecast impression counts for selected keywords.
Content KPIs (US Only) - develop effective keyword strategies and maximize return on investment (ROI) for your content campaigns.
In addition to the tutorials you'll find by clicking on the links above, there's been some decent coverage of the different features and functions of this tool here on the blog. This series from Katrina Morris is particularly helpful for learning about all the different tasks Microsoft Advertising Intelligence can help you with:
-- Microsoft Advertising Intelligence - Keyword and Negative Keyword Expansion
-- Microsoft Advertising Intelligence - Using the Traffic and Demographic Tools for Market Trends
-- Microsoft Advertising Intelligence - Using the Pricing Tool for Bid Proposals and Budget Management
-- Microsoft Advertising Intelligence - From Keyword Expansions to Bid Proposals to Market Trends
And Eric Duerr provides a helpful walk through of getting your keyword list monetized as well.
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