Back at the beginning of June, Cedric Chambaz wrote about our Bing Ice Cream Give Away.

Throughout June, we had a Bing-branded ice cream van travelling in and around London handing out ice lollies to passers by.

In fact, the tour was such a success, we extended it by two weeks and took it to Birmingham, Liverpool and Manchester!

The team chatted to hundreds of consumers, giving them a demo of Bing and explaining all the cool features while they slurped on their popsicles!

At Microsoft, we’re all about the data, so here are some fun stats and photos from the campaign:

One Idea

One Bing Ice Cream Van

34 days

238 hours

55 locations over 4 cities

35,667 Ice Lollies handed out

3,943 Bing demos

828 Miles driven

2 bottles of sunscreen

0 flat tyres

Countless decisions made…

What would you like to see Bing bring you this Autumn!?

I’m thinking I’d like fish and chips……..but we’ll see!

Cheers

Mel

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