The new adCenter Home page dashboard has been released as part of the adCenter Summer 2010 Upgrade. The dashboard provides a quick snapshot of your online campaigns, and it resides right on the Home page. As soon as you login to adCenter, you will get instant insight about all your campaigns across the entire account in a matter of seconds.
The new Dashboard is designed to focus on 3 basic advertiser needs: spotting campaign trends, identifying the top and bottom campaigns, and watching for budget depletion. Furthermore, the campaigns on the dashboard are deep-linked to the Campaigns tab work flow; once you have identified a campaign that needs your attention, clicking it brings you to the exact workflow page under Campaigns tab where you can take action.
Silverlight version and non-Silverlight version
We have provided two versions of the dashboard: one for Silverlight and the other for non-Silverlight. You can switch to either version by clicking the toggle on the top right of the dashboard. We encourage our users to use Silverlight version since it provides a richer, more visual dashboard with graphs and more interactive features than the other one. If you have Silverlight v4 installed, the Home page will launch the Silverlight version automatically. If you haven’t installed Silverlight v4, the non-Silverlight version dashboard is launched instead. In this case, you can easily upgrade to Silverlight version by clicking “Try it now” at the bottom of the non-Silverlight dashboard.
Dashboard gadgets: Silverlight version
Campaign trends gadget:
provides trend graphs for your all campaigns within the account. You can select various date ranges for each campaign to see how it performs over time. You can see trend graphs for each metric such as Impressions and Clicks individually, or put them together to see how they relate to each other.
Alerts gadget:
provides the important alerts on your accounts, billing and campaigns. It also provides news and FAQ as well.
Campaign performance gadget:
provides a data grid showing you the performance metrics for all your campaigns within the account. Sorting the data grid by Impressions, Clicks or other metrics by clicking a column header, you can identify the top campaigns or bottom campaigns right away.
Campaign spend vs. budget gadget:
provides a data grid showing you the budget depletion information on each of your campaigns within the account. It goes beyond simply providing the depletion percentage- it provides forecasting, warnings and suggestions on your campaigns that may run out of budget before the end of month.
Dashboard gadgets: non-Silverlight version
Campaign trends gadget:
provides trend graphs for your top 10 campaigns within the account. You can select various date ranges for each campaign to see how it performs over time. You can see a trend graph for each metric such as Impressions and Clicks individually, or put them together to see how they relate to each other.
Alerts gadget:
provides the important alerts on your accounts, billing and campaigns. It also provides news and FAQ as well.
Top campaigns by spend gadget:
provides a data grid showing you the performance metrics for your top 10 campaigns by Spend within the account.
Coming Soon
We will continue to iterate and improve the dashboard. Watch for:
· Usability updates, including the option to keep “All Campaigns” always at bottom in Campaign performance gadget.
· An increase in the maximum number of Campaigns in an account.
· More customization capabilities to allow advertisers to tailor the gadgets to their specific business needs.
I am one of the program managers at adCenter responsible for designing and implementing the dashboard. Would love to hear feedback from you. You could post your comments on this thread or in the adCenter Forum.
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