Back in April, Microsoft Advertising UK launched the Bling it! competition, a tongue-in-cheek quiz about Bing and its key features, specially conceived for British media agencies. After 8 weeks of fierce competition between 30 media groups, the results are now official.
The trophy was conquered by Atom 42. The London-based online marketing agency not only ended best agency but also topped the individual league table, despite the ferocious competition from large media groups such as OMD, Starcom or Mediavest.
In their own words:
“We advertise on Bing for all of our clients, so it was great for us to get involved in a program which highlighted all the great features of the search engine. It was also fun to compete with other, larger agencies – and to win! As my boss always says, size doesn’t always matter...” Stacy Oakley, Online Account Director and winner of the individual competition
The team at Atom42 received their prizes last week: two Swarovski-crystallized Windows 7 netbooks that are bound to turn a few heads in those all important digital pitches!
Thanks
Cedric
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