adCenter Blog

Real Estate SEM Advertising Tips, Tools and Downloadable Keyword and Ad Lists

posted Thu, May 20 2010

by Tina Kelleher - MSFT

6 comments

Although there are no clear indicators that this year's home-buying season will be anything like years past due to these uncertain economic times, it's still not a bad idea to make sure your real estate PPC campaigns are optimized and ready for those that are in the market for a new home. Activity in the real estate market can vary greatly depending on location, so you may want to review Kyle Getz's post, Market vs. Geo-Targeting: How to Reach the Correct Audience in Microsoft adCenter to be sure you're getting your ads in front of the eyeballs that matter.

Whether you're a seasoned veteran or a newcomer to managing online advertising in the real estate space, your first step is to be sure your campaign is tuned up and optimized as soon as possible. If you'd like to build out your keywords and ads, you may benefit from taking a look at this list of generic sample real estate ads and keywords. Clicking on this link will bring you to a download-able Excel doc that you can leverage for creating new real estate campaigns or expanding existing ones. (NOTE: This downloadable information is intended to be used as a general guide and should not be implemented without checking for relevancy to your web site's landing pages and after ensuring sufficient specificity to your campaigns' goals. Failure to do so could result in editorial disapprovals and/or a poor experience for both you and your potential customers).

In addiiton to implementing whichever keywords and ads are relevant to your own campaigns, you can also discover new keywords using Microsoft Advertising Intelligence, a free add-in that works with Excel 2007 to help you optimize your search campaigns. Once you have it installed, be sure to review Eric Duerr's post on monetizing keywords with Microsoft Advertising Intelligence.

Share your thoughts in the forums | Follow us on Twitter | Become a fan on Facebook

Follow us on Twitter @adCenter & @MSAdvertising | Find us on Facebook and YouTube | Share your thoughts and ask questions in the Forums | Subscribe to the adCenter Blog

Filed under: seasonal tips, editorial disapprovals, msa smb

Comments

Mon, May 24 2010 06:04PM

Humor

Thanks for the great stuff. I think that it could be very helpful for many users.
Sat, May 29 2010 09:07PM

florida real estate

hey guys its a really good site and nice information here.......
Sun, Nov 28 2010 11:17PM

Mahopac Real Estate Guy

One of the most effective means to attract buyers is to advertise on the internet as today most buyers first look online before they consult a broker or agent. Today there are many classified sites that allow you to advertise for free. Simply type “for sale by owner” into your Google or Yahoo! search bar and you will find many options right on the first page. To get better presentation and wider exposure some sites might ask for premium upgrades and these may be a good idea depending on the urgency of your specific situation. If there is no rush you can avoid these and only advertise on the free sites without spending any money.

I have here an FSBO article where you can learn things on selling your home, from a <a href="www.mahopachomesny.com/.../">real estate in mahopac</a> broker.
Mon, Jan 31 2011 12:08PM

karen kate

very helpful. I will take a good look on these stuffs you have an see what i can do with them. Thanks so much!
Tue, Feb 01 2011 01:45PM

Dimitri From iHOUSEweb, Inc

We have been moving more of our Pay-Per-Click purchases for our Real Estate Agent Clients into adCenter with good results. Usually a better cost per click. There were a few bumps when our Yahoo! campaigns got imported over but now everything has been much better. Thank you for the useful information!
Tue, Apr 05 2011 10:24AM

TF - Bozeman Real Estate

Thanks for the info and the helpful link to Kyle Getz's "Market vs. Geo-Targeting..." Blog entry. Geo-Targeting landing pages is an interesting idea.