For those of you unable to attend SES NY this year, here's a quick list of our coverage by bloggers extraordinaire, Mel Carson and Michelle Honeycutt. Click on each title to read the entire post:
Tuesday, March 23
Search & the Integrated Marketing Mix – Tips from SES NY 2010 by Mel Carson - MSFT
It’s so important to think about where search fits into your overall marketing plans. Whether you have the kind of budgets to advertise on TV, or you’re a small business with multiple channels to ply your trade, keeping an eye on, and having...
Stefan Weitz – a Bing Interview at SES NYC 2010 by Mel Carson - MSFT
If you’re not following our Twitter feed, you might no know we’re at Search Engine Strategies in New York right now. During this morning’s session on what’s next in search, Stefan Weitz from our Bing team was on hand to explain how the team is striving...
Wednesday, March 24
Optimism Grips SES in New York by Mel Carson - MSFT
If you’re subscribed just to the Microsoft Advertising Blog , you may not know that we’re blogging on the adCenter Blog from Search Engine Strategies in New York right now. It’s so great to see so many marketers here asking such incisive...
SEM Campaign Tune-up Tips from SES NY 2010 by Michelle Honeycutt - MSFT
One of my favorite sessions was 10 Things to Supercharge your SEM Campaigns in 2010 delivered by Michael Mothner and Michael Stone of Wpromote, Inc. While this session ran the gamut (PPC, SEO, website optimization and social media), the focus was on actionable...
Paid Search 101 – SES New York 2010 by Mel Carson - MSFT
We like Matt Van Wagner . An industry veteran, he’s always a force of friendly and positive energy at any conference he attends. Just before his session he told me this was going to be the best presentation he’s ever given - “53 years...
Thursday, March 25
Eye Tracking Research Traps to Avoid from SES NY by Michelle Honeycutt - MSFT
At SES NY this morning, Susan Weinschenk, Chief of User Experience Strategy of Human Factors International, participated in a panel about eye-tracking research and shared some of her thinking on this topic, including the 7 traps to avoid, which I share...
Bing and The Evolution of Search - Yusuf Mehdi at SES NYC 2010 by Mel Carson - MSFT
The last time we saw Yusuf speak was at an IAB event at AdWeek in New York last September. His presentation was described as “spectacular” by Randall Rothenburg from the IAB, so having him talk at Search Engine Strategies this year has created...
The Art of Storytelling and the Business of Marketing - SES NY 2010 by Michelle Honeycutt - MSFT
People want stories, not marketing. In the Storyteller Marketing session at SES NY, Brian Lewis of Engine Ready, discussed the effectiveness of leveraging storytelling in marketing. We make sense of our world and our place in it through stories. We can...