Now that it’s officially February, those of you who have PPC campaigns that could benefit from increased traffic related to Valentine’s Day have scant few days left to optimize your campaigns. If you’re looking for some insights and research to help you plan and prepare, here are some of the key takeaways from The National Retail Federation’s recent survey:
- Couples plan to spend an average of $63.34 on their significant other or spouse (down nearly 6% from last year)
- The average person plans to spend $5.37 on their friends (up 13% from last year)
- People plan to spend more on classmates, teachers, co-workers and pets
- Predicted total holiday spend will reach $14.1 billion
Also worth mentioning is that Valentine’s Day falls on a Sunday this year, which could translate to a higher percentage of people planning weekend getaways and romantic dinners. If you see anything in the above bullet points and charts that relates to your own adCenter campaigns, now is the time to make whatever changes necessary to capture this seasonal spike in traffic.
If you haven’t already read last month’s post, Valentine’s Day: PPC Campaign Preparation Tips, Tools and Downloadable Keyword Lists, it may be worth your while to review it for anything that might be applicable to your campaigns.
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