With February starting next week, I’d like to take a minute to highlight some of the posts we’ve done over the past month with specific focus on advertisers in industries that typically see a seasonal spike with the new year. If you fall into any of these categories and have yet to fine tune your campaigns to capitalize on the opportunity that comes with the increased traffic volume for your keywords, there’s still time to do so if you start optimizing now.
Bing on 2010: Health, Fitness and What They Mean for Microsoft adCenter Advertisers
Prepare for the Spring Travel Season with Tips, Tools and Downloadable Keyword Lists
Insights for Weight Loss Advertisers on Microsoft adCenter: Use Demographic Targeting
Bing and The Winter Games: Optimize Now to Capture Winter Sports and Travel Traffic
Valentine’s Day: PPC Campaign Preparation Tips, Tools and Downloadable Keyword Lists
Also worth mentioning are the posts geared towards helping search engine marketing (SEM) neophytes who may know their way around traditional media, but are still learning about the world of pay-per-click advertising.
The SEM Beginner Series
Campaign Structure: Tips and Tricks for Creating Order from Chaos
Get Optimization Help with Microsoft adCenter QuickLaunch and Performance Programs
Become a Certified Microsoft adCenter Expert with the adExcellence Accreditation Program
As always, be sure to let us know in the comments section if there are any topics you’d like to see covered in future posts.
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