Nobody has a crystal ball that can predict ad performance in the future, but with real data you can make intelligent predictions and calculated decisions about how you spend your ad dollars.  When we created the Advertising Intelligence tool, we realized your valid fear of the" black box"; we tried to be sensitive to the fact that many of you may have been burned before by bidding blind on content ad networks. 

With that in mind, we aimed to provide you with a way to see actionable statistics about our Content Ads inventory up front and included these features in our easy to use Excel add-in you may already be using for optimizing your search campaigns. If you didn't notice, Microsoft Advertising Intelligence also has useful tools for Content Ad Keyword Generation, Content Ad Volume Estimations, and Content Ad Vertical Research. If you have been considering trying Content Ads, using these tools properly can help you estimate how to bid and budget in ways that will help you reduce wasteful spending and increase your ROI.

To see what opportunities our Content Ad network has for you download the Microsoft Advertising Intelligence tool and just follow our Content Campaign Creation - Quick Guide

For more information and resources on content ads, visit Kris Clegg's post, Microsoft Content Ads: Creating Successful Content Campaigns for 2010, Part I (US Only).

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