Looking to kick-start your health & fitness campaigns for the New Year? We're on it! Content Ads now offers advertisers the option to do site targeting on select Rodale sites: Men's Health, Women's Health, Prevention, Runner's World and Bicycling. This opportunity offers you access to premium real estate so you can capture interest from your target audience - with little guesswork around which keywords will get you exposure on these sites.
Rodale Site Demographics*
| Web Site |
Male |
Female |
| MensHealth.com |
64.1% |
35.9% |
| WomensHealthMag.com |
41.0% |
59.0% |
| Prevention.com |
40.6% |
59.4% |
| RunnersWorld.com |
55.0% |
45.0% |
| Bicycling.com |
66.1% |
33.9% |
*Source: Comscore, October 2009
Jump on it with these 5 easy steps!
- Create a new Content Ads ad group in adCenter
- Set the bid type for Networks and websites
- Create your ad then select the Websites tab in the Select Placements window
- Paste in one of the below URL's individually:
- Men's Health: menshealth.com
- Women's Health: womenshealthmag.com
- Prevention: prevention.com
- Runner's World: runnersworld.com
- Bicycling: bicycling.com
- Click Continue. We recommend starting with a bid of at least $2.50 to ensure you start seeing volume immediately - you can then adjust your bid to align with your ROI goals.
For more tips on how you can take maximize your success on adCenter with the millions of people trying to stick to their New Year's weight loss resolutions, check out Kyle's recent post!