The adCenter Fall 2009 Upgrade includes several improvements that have consistently been requested in the feedback we've received. If you have feature requests, suggestions or comments about adCenter that you'd like to pass along to the powers that be, visit Carolyn's post, Share Your adCenter Feedback and Feature Requests, for guidance on how to get in touch.
Reporting Improvements
You asked for it and we're delivering it! We're happy to announce that the adCenter Fall 2009 Upgrade will include a new Search Query Performance Report. You can now select this report type to learn which user queries users are resulting in a click to your ad. This report should be particularly helpful in determining which keywords are aligned with actual user queries as well as in identifying possible negative keywords.
Relationship and Account Management Improvements
With the adCenter Fall Upgrade, professional search engine marketers (SEMs) and agencies will find managing multiple accounts to be a bit smoother. Going forward, existing adCenter advertisers will be able to invite agencies and SEMs to access and manage their campaigns, thereby eliminating the need for advertising reps to maintain different sets of sign in credentials for each of their clients.
Establish/Terminate Relationships - When onboarding a new client who already has an adCenter account, the new client can grant access to their SEM or agency by simply sending them an invitation from the "Agency Management" tab under the "Accounts and Billing" tab in adCenter. Terminating an existing relationship is done with just a single click on that same tab. Please note that this new functionality does not include the ability to isolate specific accounts or campaigns by agency; the agency will have access to view all accounts/campaigns once the invitation has been accepted.
Account Management - Until now, agencies and SEMs who managed accounts for multiple clients often had to log out of adCenter with one set of credentials and log back in with another set. The adCenter Fall 2009 Upgrade includes the addition of a new "Customer Selection" page that offers users the ability to either select clients from a list or search for them.
New Feature: Default Time Zones
One of the most requested features in the adCenter Fall 2009 Upgrade is the ability to set a default timezone at the account level. Going forward this should help relieve any issues with billing and reporting data not being in alignment. Note that this feature requires a campaign-level time zone to be selected if a default time zone is not entered at the account level.
New Feature: Ad Preview Tool
The Ad Preview Tool was actually released ahead of the adCenter Fall 2009 Upgrade (for more information, see the announcement), but it's worth nothing that after the upgrade is complete it will be moved from the "Campaigns" tab to the newly added "Tools" tab in adCenter.
Stay tuned for more information on what the Fall 2009 Upgrade means for the adCenter DesktopBeta.