As I mentioned in a previous Bing Buzz and The Holidays post, the current economic climate is forcing consumers to make price more of a priority in their holiday shopping decisions, which will make comparison shopping that much more important this year.  Given Bing's branding as a decision engine from Microsoft that connects advertisers with more than 72 million unique searchers while they are in decision mode (and the marketing momentum that's building around this message as the holidays approach), I wanted to take a minute to point out another Bing opportunity that helps get your business's name and products in front of as many eyeballs as possible.

Bing Shopping is a section of Bing.com that's specifically designed to help online shoppers find and research the products they're looking for.  As a Microsoft adCenter advertiser, you can capitalize on the recent surge of Bing's popularity by signing up to be included in Bing Shopping's retailer listings under the "Compare Prices" tab in the info for the products you sell:

With features like categorized results, opinion ranking and product reviews, Bing Shopping is poised to quickly become an important part of users' online shopping experiences and as such, an indispensable tool for advertisers in reaching target audiences.  With product categories ranging from daily essentials to technology to clothing and everything in between, there's plenty of opportunity to make the most of Bing Shopping during the holidays.

For more detailed information on Bing Shopping opportunities and how to sign up, visit the Bing Shopping page on the Microsoft Advertising site.