We’ve heard from our advertisers that you’d like an easier way to see if your ad is showing on Bing. So, we’ve created Ad Preview, a new feature that can help you confirm that your search ad is appearing. Instead of searching on Bing.com for your live ad, you can access Ad Preview directly in adCenter while you’re managing your campaigns. Ad Preview also helps avoid the unnecessary impressions and accidental clicks you might incur when you search for your ad on Bing.
Sign in to Microsoft adCenter and try it today—and check out our FAQ below for more info.
1. Sign in to Microsoft adCenter.
2. Select your account.
3. Click the Campaigns tab.
4. On the Campaigns page, at the upper right, click Ad Preview Tool.
5. In the Keyword box, type a keyword that’s associated with your ad.
6. Click the Preview Ads button. Please note that you might get one of these security messages:
• If you get the message Do you want to view only the webpage content that was delivered securely, click No to proceed.
• If you get the message This page contains both secure and nonsecure items, click Yes to proceed.
7. View your ad results.
Frequently Asked Questions
Q: Will searching via Ad Preview have any impact on my ad performance?
A: No. Ad Preview lets you preview your ads without affecting impressions or CTR. Impressions delivered through Ad Preview will not appear as impressions in your account performance.
Q: Can I click ads in Ad Preview? If so, will I be charged for clicks on my ads from Ad Preview?
A: You will not be able to click on ads while performing a search in Ad Preview.
Q: Is Ad Preview accessible only on the adCenter interface? Can I access it through another link?
A: Ad Preview is currently accessible only through the Campaigns tab in the adCenter online interface. To use Ad Preview, you must be signed in to adCenter.
Q: I still don’t see my ad even when using Ad Preview, yet the performance reports show that I am getting some traffic. Why?
A: If you cannot see your ad while using the tool, it is likely that you’re being outbid on your keywords by other advertisers or your ad relevance is not high enough to outperform other advertisers’ ads. I can work with you to review your campaign and offer specific recommendations about how to increase ad relevance. You can also refer to our Help topic on Improving ad relevance.
Q: Can Ad Preview tell me whether my ads are serving in different geographical locations or to different demographics?
A: Ad Preview does not currently have this functionality; however, we are always working on enhancements to our features.
Q: I can see my ad on Bing, but not through Ad Preview. Why?
A: Ad Preview shows ads as they appear to an average searcher. If you use targeting by geographical location and your ads appear only to a small percentage of searchers, these ads might not appear in Ad Preview.
Q: When I try to search using the Ad Preview Tool, I am prompted with a security warning. How should I proceed?
A: Please note that when you search via the Ad Preview Tool, you might receive a security warning message prompting you to choose to view only secure items. To show your results via the Ad Preview Tool, please proceed by selecting to view both secure and nonsecure items, by clicking either Yes or No, depending on the particular message displayed on your browser:
- If you get the message Do you want to view only the webpage content that was delivered securely, click No to proceed.
- If you get the message This page contains both secure and nonsecure items, click Yes to proceed.