The U.S. Microsoft Search Summit was held the first week in June in Bellevue, WA. We brought together 80 participants from the worlds of SEM and SEO to learn their opinions about Microsoft Advertising and the new decision engine, Bing. The conference had two tracks: one for Bing and one for advertising. The Microsoft team took copious notes and left the summit with an extensive list of feedback and feature requests. Below are just a few of the thoughts we gleaned from our advertiser participants.
- Volume with adCenter is key
- The time spent in different ad platforms is proportional to the platform’s ROI
- Advertisers are excited about Bing and are looking forward to see how Bing might help increase traffic
And a couple specific feature requests:
- Offer better A/B testing capability
- Increase the number of negative keywords
- Allow more than 3 accounts per credit card
We wanted to share some additional coverage of the event, including…
Videos from our friends over at Channel 10:
Coverage from a couple blogger attendees:
Some of the feedback we’ve heard rang true as similar to what we’ve heard out here in the community. What do YOU think? What’s your feedback on adCenter? What are you wishing for, what would you change and why? What’s going well for you in adCenter? Let us know and as always we’ll share your feedback with the appropriate teams.
If you have any questions or comments, please visit the adCenter forum and let us know. Be sure to become a friend of ours on Facebook (and check out the Search Summit photos!) or follow us on Twitter to keep up with the latest Microsoft Advertising news, tips and tricks.