Not Signed In Join the Community
Microsoft Advertising Community
2009 U.S. Microsoft Search Summit – thoughts on PPC, adCenter and Bing -

adCenter Blog

Bookmark and Share

2009 U.S. Microsoft Search Summit – thoughts on PPC, adCenter and Bing

posted Mon, Jun 22 2009

The U.S. Microsoft Search Summit was held the first week in June in Bellevue, WA. We brought together 80 participants from the worlds of SEM and SEO to learn their opinions about Microsoft Advertising and the new decision engine, Bing. The conference had two tracks: one for Bing and one for advertising. The Microsoft team took copious notes and left the summit with an extensive list of feedback and feature requests. Below are just a few of the thoughts we gleaned from our advertiser participants.

  • Volume with adCenter is key
  • The time spent in different ad platforms is proportional to the platform’s ROI
  • Advertisers are excited about Bing and are looking forward to see how Bing might help increase traffic

And a couple specific feature requests:

  • Offer better A/B testing capability
  • Increase the number of negative keywords
  • Allow more than 3 accounts per credit card

We wanted to share some additional coverage of the event, including…

Videos from our friends over at Channel 10:

Coverage from a couple blogger attendees:

Some of the feedback we’ve heard rang true as similar to what we’ve heard out here in the community. What do YOU think? What’s your feedback on adCenter? What are you wishing for, what would you change and why? What’s going well for you in adCenter? Let us know and as always we’ll share your feedback with the appropriate teams.

If you have any questions or comments, please visit the adCenter forum and let us know. Be sure to become a friend of ours on Facebook (and check out the Search Summit photos!) or follow us on Twitter to keep up with the latest Microsoft Advertising news, tips and tricks.

Comments

  • Wed, Jun 24 2009 09:31AM

    Great news. Bing look very promising for PPC Advertising. Not only as a great engine individually, but potentially as a solid alternative/competitor to Google Adwords. More of my thoughts here - lab.77agency.com/.../can-bing-level-the-search-playing-field-3148

  • Thu, Jul 02 2009 11:23AM

    A month ago we have registered at AdCenter and filled it with similar info as we have done it with Adwords. We were enthusiastic: finally we have got an alternative ....

    Now, a bit down the road we can see that he results are not nearly that what we have expected. The traffic we receive is about 1% of what we get from Adwords.  

  • Tue, Jul 28 2009 11:19PM

    Hi,

    I still think AdCenter team need to fix a lot of bugs (logical and physical ) into the Advertisers admin at AdCenter one of the physical and logical issue is with the alerts system need to be more interactive as Google AdWords and Yahoo Search Marketing have the system does tell an advertiser that your ABC account ads or keywords were disapproved which you recently submitted but the details did not go into that account/campaign/ad group/keyword level and the alert only gives you a suggestion that what to do..... which is really very frustrating as an active advertiser I believe that alert should link to the task which has the problem area in the account/campaign/ad group/keyword level.

  • Thu, Jul 30 2009 01:06AM

    I just wanted to say that in reading some information on the news events about Yahoo and MSN Partnering up is going to work much better for a majority of your users.  The managing this new change we hope that the users will find it a lot better to use and is user friendly. There is however one thing that I have noticed that is really filtered out and that is SPAM e-mail much less on MSN Hotmail.  I think by now I have learned about more of the kinks, glitches, and behind the scene tips about Google.  There is competition and yes it is true Google has so many features and and honestly they are everywhere inside outside, in the corner, behind the walls and so much tricks about how these experts are able to get in.

    There are however two things that I did not like and I hope other smart users start looking at safety and quality reputation and false ads that you may already been seeing in your tour if your using their web browser.  Ads that appear that I know I sometimes feel I am being followed when I don't want that all the time.  They kind of remind me about twitter, but it's more safer and monitered.  I advise for many Google users to start checking out your website browsing history because so many times I have time and time told them to please stop posting inappropriate images.  Very sad because I use the family safety features and somehow some one is trying to ruin another person's project.  Quite often this is done by those techs who know how to manipulate the system.  This is just by experience and we should always have a guards up at all times because it's the behavior of the pattern changes that I really have not authorized.   Bing is something new so others might enjoy it more and feel like I have said a bit more manage and safer.  Be aware that the reputation it has is all about what goes on behind he scenes.  So it's best to stick to something you already are comfortable in doing but also to never stop asking questions.

Leave a Comment

 
[optional]