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Introducing Microsoft Advertising Intelligence

posted Wed, Jun 10 2009

Today we’re pleased to announce the launch of Microsoft Advertising Intelligence out of beta! Formerly called the adCenter Add-inBeta for Excel, Advertising Intelligence is now available in the US, UK, France, and Canada (English data only).

This keyword research and optimization tool operates in Microsoft Office Excel 2007 and helps you maximize marketing ROI for your keyword campaigns with:

  • Keyword expansion
  • Research
  • Pricing
  • KPI data


In the U.S. there are also new features to help you create more effective Content Ads campaigns, including Vertical Top List, Vertical KPI’s and Content Impressions by Month.

Stay tuned here on the blog - in the coming days and weeks we’ll be featuring a series of deep-dives into specific features.

Download Microsoft Advertising Intelligence today, and take a look through the tutorial videos. To learn how the tool can help make your advertising campaigns even more powerful and effective, visit the adCenter Learning Center. Questions? Visit the Microsoft Advertising Intelligence Forum.

Comments

  • Wed, Jun 10 2009 06:33PM

    Hi, I just now installed Microsoft Advertising Intelligence.  Great especially content Ad's campaigns for US.

    Regards

    Madhan.

  • Wed, Jun 10 2009 07:28PM
    Rick Howell

    Microsoft marketing intelligence is like a blind man marketing vision......something which Microsoft hasn't had in 30 years.

  • Sat, Jun 13 2009 02:36AM
    Tom

    Hi Carolyn

       Does this replace the OCI tool?  Or is the OCI tol still available?

    Regards - Tom

  • Mon, Jun 15 2009 03:22AM

    Hi there. When will this tool be providing UK market data?

  • Mon, Jun 15 2009 03:56AM

    It does provide UK data Richard. Just change your country in the top right hand of the menu bar. Cheers Mel

  • Mon, Jun 15 2009 01:53PM

    Hi Tom,

    The Online Commercial Intention (OCI) tool is still available on the adCenter Labs site.

    adlab.microsoft.com/.../Default.aspx

    Thanks for writing!

    Carolyn

  • Sun, Jul 19 2009 06:18PM

    Great tool with powerful features and the best part is that this is free!

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