Welcome to Microsoft Advertising: Insights, the official podcast of Microsoft Advertising. 

Insights covers all things digital advertising, primarily focusing on search out of the gate.  We'll discuss the state of the industry, what's happening behind the scenes with Microsoft Advertising and adCenter, and deliver useful information that can help you with your search campaigns.

This is our last in a series of podcasts we recorded while at the 2009 Search Engine Strategies conference in New York.  In our final recording, I sat down with Mike Manousakakis, Kunal Das & Karen Bartal, Search Account Managers in our New York Office.  They share some tips about what to be thinking about in managing your search campaigns in the industries they specialize in including retail, pharmacy and electronics.

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