Further to my post last month, we’re pleased to say the Microsoft Advertising Digital Challenge is off to a great start! 

Launched last year as a successful pilot at Baruch College which attracted 13 teams, this year we have scaled it nationally and globally. 

Attracting over a 100 teams, we have received dozens of proposal submissions and the judging of the best team has begun. 

The competition is open to both US and International undergraduate and graduate students this year and the submissions have been FANTASTIC so far - creative, strategic, business focused, insightful and fun!  It will be hard to select a limited number of teams to progress to the semi-final round. 

We wanted to thank all the students who submitted proposals and spent time and effort putting together targeted, created and thoughtful marketing plans for their client -  Office Live business group. 

We are excited for the semi-final and final rounds which will be held on April 30th and May 1st respectively, at Baruch College.

Please visit the challenge's website and check out the team's Facebook Page for more details!