Welcome to Microsoft Advertising: Insights, the official podcast of Microsoft Advertising. 

Insights covers all things digital advertising, primarily focusing on search out of the gate.  We'll discuss the state of the industry, what's happening behind the scenes with Microsoft Advertising and adCenter, and deliver useful information that can help you with your search campaigns.

This is our first in a series of podcasts we recorded while at the 2009 Search Engine Strategies conference in New York.  In part one I sat down with Sumit Shukla and Jon Clark, Search Account Managers in our New York Office.  Sumit specializes with finance clients and Jon with Travel, and they share some tips about what they do and what to be thinking about in managing your search campaigns in those specific industries.

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