I’m attending Search Engine Strategies in London for the next few days, and will be publishing a few posts on the latest advice, tips and tricks the delegates are being exposed to.

Islington’s Business Design Centre is a hive of search marketing activity, with sessions on SEO, PPC and Social Media all contributing to a vibrant learning pot.

Sitting on the IAB’s Search Council as we do, I was especially interested to see their session on SEM Best Practice.

More than ably presented by Gavin Ailes from The Search Works, Mike Teasdale from Harvest Digital and Paul Mead from VCCP Search, the audience was treated to an entertaining and informative round of advice on Intellectual Property, Trademark Use and How to Choose an Agency.

The IAB very kindly let me have the presentations so I could publish them for you:

IAB Best Practice – SES London 2009

Check out www.iabuk.net/search too for all the best practice advice the council has been working on over the last few months.

I’ll be at the conference for the remaining two days so follow us on Twitter: http://Twitter.com/adCenterBlog for live commentary and photos!

Cheers

Mel