Welcome to Microsoft Advertising: Insights, the official podcast of Microsoft Advertising. Insights will cover all things digital advertising, primarily 
focusing on search out of
the gate. We'll discuss the state of the industry, what's happening behind the scenes with Microsoft Advertising and adCenter, and deliver useful information that can help
you with your search campaigns.
This week we discuss how targeting works, and some of the unique features you should consider to control your online spending and increasing your audience relevancy.
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Links to resources mentioned in this week's edition:
http://advertising.microsoft.com/
http://adcenter.microsoft.com