Welcome to Microsoft Advertising: Insights, the official podcast of Microsoft Advertising. 

Insights will cover all things digital advertising, primarily focusing on search out of the gate.  We'll discuss the state of the industry, what's happening behind the scenes with Microsoft Advertising and adCenter, and deliver useful information that can help you with your search campaigns.

In this week's edition, the first coming to you from the UK, I managed to grab 15 minutes with Dixon Jones from Receptional.

We discuss how to get into online marketing, what to think about when starting out for the first time, and what strategies to employ during these lean economic times in order to maximise profit for your company. 

Enjoy by listening directly here or subscribing using the Zune or iTunes links below.

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Links to resources mentioned in this week's edition:

http://adcenter.microsoft.com/

http://www.adexcellence.com/

http://www.adcentercommunity.com/

http://www.receptional.com/

http://www.dixonjones.com/

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