In our review of 2008 we promised to add more features and functionality to adCenter that are specifically requested by the advertising community.

Well, over the holiday period the dev team have been putting the finishing touches to a couple of enhancements that will help you save time by lasering in on the performance data that is the most useful you.

Custom Date Ranges

With this feature you can now customize your campaign performance grids to quickly view performance data for your campaigns, ad groups, ads, or keywords for custom time periods that you specify—without having to run reports!

Date ranges for up to 31 consecutive days within the last two years can be utilized, or you can use the existing adCenter preset date ranges if they work for you.

Custom Filters

Ever used filters in Microsoft Excel to narrow down specific metrics?

Now you can apply custom filters to refine your performance data in adCenter. Finding the information that is most important to you by applying column filters to your campaign performance grids can help you hide low-performing keywords and let you focus on the high-performing ones.

You can use this functionality to display keywords with high spend but low click-through rate so you can spend time optimizing them, and pretty much manipulate the data to your own ends.

In addition to applying filters to the data values, you can also set as many as three custom filters on certain columns.

Check out our adCenter January 2009 Upgrade Feature Guide for more information!

As always, you can let us know what you think if these new changes in the adCenter Forums and keep up with us by becoming a fan on Facebook or through following us on Twitter.

Cheers

Mel