Have you ever wanted to pause your Ads or Keywords in adCenter?
Well now you can!
Following from Carolyn’s adCenter Upgrade post on October 27th I wanted to call out this new feature to all our adCenter Community readers. At Microsoft Advertising we have taken on board your feature requests and this functionality is a result of your feedback.
Why would you want to pause an ad or a keyword?
Ultimately testing your ads will allow you to play around with different variations of ad copy to analyse which ad speaks to your customers and converts the best.
This is sometimes called ‘split testing’ or ‘A/B testing’. I would recommend that you keep testing your ad copy to ensure that you find the best copy that works for Live Search users. It’s easy to pause your ads and paused ads retain their historical performance data benefiting performance!
The feature can also be used for seasonal ad copy which can be paused and resumed at specific times of the year.
Most of our advertisers will have Christmas/holiday specific ad copy – this functionality will enable you to pause your seasonal ads and resume your New Year special offers.
Note: Please ensure you pause anything that’s holiday-related once the actual holiday days have passed.
You may also have specific discounts at different times of the year, e.g. 20% off, 40% off; you can now load all of these discounts into adCenter and just run the appropriate ad copy when the deals are running.
When pausing keywords make sure you pause costly, non-converting keywords to ensure you are getting the best ROI possible from adCenter.
How do you pause and resume in adCenter?
Pausing your keywords and ad copy is really easy in adCenter.
1. Choose the Ad Group you wish to work on.
2. Tick the box beside the keywords / ad you wish to pause.
3. Click on the pause button and save.
Tip: The holiday season is fast approaching us if you want certain ads to continue to be displayed in 2009, please ensure that you extend those Ad Groups with expiration dates of December 31st.
For more information on pausing your ads/keywords, check out the adCenter help file on this topic.
If you have any questions or comments please visit the adCenter Forum.
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Cheers, Mairead