Welcome to the Thanksgiving edition of Microsoft Advertising: Insights, the official podcast of Microsoft Advertising.  Insights will cover all things digital advertising, primarily focusing on search out of the gate.  We'll discuss the state of the industry, what's happening behind the scenes with Microsoft Advertising and adCenter, and deliver useful information that can help you with your search campaigns.

In this week's edition, I sat down with Matt Van Wagner from FindMeFaster.com and we discussed what businesses should be thinking about as they dive into search marketing for the first time.  Enjoy by listening directly here or subscribing using the Zune or iTunes links below.

Subscribe:   

Direct download: http://www.adcentercommunity.com/podcasts/11_25_08.mp3

Links to resources mentioned in this week's edition:

http://advertising.microsoft.com/
http://www.adcentercommunity.com/
http://www.findmefaster.com/