Whether you’re new to Search Engine Marketing (SEM) or just new to adCenter, the adExcellence program should be at the top of your list of resources for learning how to set your pay-per-click (PPC) campaigns up for success. The free trainings in the adExcellence classroom are designed to help you become an expert in all  things adCenter.

Because the lessons are split up into different sections, you're free to move at your own pace and can skip over topics you're already familiar with.  From introductory concepts through optimization techniques, adExcellence provides a great overview to get you started with adCenter.  Upon completion, you’re invited to take the adExcellence exam which will earn you an official Microsoft adExcellence Member logo and inclusion in our Membership Directory.

For those of you who have already been through the adExcellence trainings, you may want to re-visit some of the tutorials for a refresher as there have been several changes. Of particular interest are trainings on Campaign Management, Editorial, User Management and Content Ads; all of these areas feature new and improved functionality as a result of the adCenter Fall Upgrade.

After completing the training, if you feel that your needs were not met or that there could be more clarification around any topic, don’t hesitate to share your feedback on our forums. You can also reach directly out to the adExcellence Program Manager, Jason Yormark with any comments or questions you may have.

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