Welcome to the inaugural edition of Microsoft Advertising: Insights, the official podcast of Microsoft Advertising.  Insights will cover all things digital advertising, primarily focusing on search out of the gate.  We'll discuss the state of the industry, what's happening behind the scenes with Microsoft Advertising and adCenter, and deliver useful information that can help you with your search campaigns.

In this week's edition, we discuss some holiday tips and tricks to be thinking about to ensure your search campaigns are primed and ready for the holiday season.  In the coming weeks we will provide direct links to iTunes and Zune so you can subscribe to Insights, but in the meantime, feel free to listen inline, or save the attached file for offline listening.

Links to resources mentioned in this week's edition:
http://advertising.microsoft.com/
http://cashback.live.com/
http://www.searchandgive.com/
http://www.getsearchperks.com/
http://www.adcentercommunity.com/