After our upgrade, you can now get keyword bid suggestions and performance estimates for your content ads -- features that were previously available only for search ads.

On your Keywords page, you can help boost the performance of your content ads by viewing keyword performance estimates for your content ads and updating your keyword bids for a top position on content pages.

• To automatically replace each current keyword bid with a bid that is estimated to help boost your ad to the best position, click Update all bids for position 1 on the Keywords page.
• To manually update your content keyword bids (max. CPC), click Update performance estimates to see how your keywords are likely to perform with the new bid price.

Let us know what you think of the fall upgrade in the adCenter Forum and read more about the features in our blog feature reviews and the What's New with adCenter content on advertising.microsoft.com. You can also download a US Feature Guide or a UK Feature Guide.