October 2008 - adCenter Blog

Latest Blog Posts

Mon, Oct 27 2008

adCenter Fall Upgrade: New Features

by: Carolyn Miller - MSFT

3 comments | in: adCenter Blog

Over the weekend, we upgraded the adCenter interface and added new features to help make managing your adCenter campaigns easier. Several of these features were requested right here in the community, so we want to thank you for your feedback. Your feedback... more
Mon, Oct 27 2008

adCenter Fall Upgrade: Campaign Management Updates

by: Carolyn Miller - MSFT

0 comments | in: adCenter Blog

Our upgrade includes several new features in the campaign management area of adCenter. We're excited to share these features and improvements because they've been requested by customers right here in the community – we're pleased to... more
Mon, Oct 27 2008

adCenter Fall Upgrade: Editorial Updates

by: Carolyn Miller - MSFT

0 comments | in: adCenter Blog

New editorial upgrades include a faster review process to help your campaigns go live more quickly, and enhanced inline information and help for disapprovals and character limits. Ads and keywords are now reviewed independently, and their editorial statuses... more
Mon, Oct 27 2008

adCenter Fall Upgrade: User Management Updates

by: Carolyn Miller - MSFT

0 comments | in: adCenter Blog

Our customers have expressed a need for more account and user role options in adCenter, and we now offer more flexibility in this area. These improvements will help you and your teams manage your adCenter accounts more efficiently and ensure that your... more
Mon, Oct 27 2008

adCenter Fall Upgrade: Content Ads Updates (U.S. only)

by: Carolyn Miller - MSFT

1 comments | in: adCenter Blog

After our upgrade, you can now get keyword bid suggestions and performance estimates for your content ads -- features that were previously available only for search ads. On your Keywords page, you can help boost the performance of your content ads by... more
Thu, Oct 23 2008

Join adCenter & Live Search Speakers at SMX London with a 15% Discount

by: Mel Carson - MSFT

0 comments | in: adCenter Blog

Microsoft adCenter and Live Search will be well represented at the 2nd Search Marketing Expo conference being held at the New Connaught Rooms in Covent Garden on the 4th and 5th of November 2008. The show will open on the Tuesday with a keynote speech... more
Wed, Oct 22 2008

Holiday Season Best Practices for PPC

by: Shefali Singla - MSFT

0 comments | in: adCenter Blog

Why Optimize for the Holiday Season? Consumers prefer the convenience of online shopping, and want to avoid the in-store hassle; they prefer to shop online and save on their gas mileage. 33% of consumers stated that rising gas prices are the reason why... more
Sun, Oct 19 2008

Increase CTR Using Keyword Insertion with Default Text

by: Phil Chapman - MSFT

1 comments | in: adCenter Blog

Last month my colleague Libby Thomas wrote an introduction to Dynamic Text Insertion . You may remember she mentioned that a study has shown that inserting the exact keyword into a paid listing improves CTR by 38% on average. Keyword Insertion With adCenter... more
Fri, Oct 17 2008

Introduction to Language and Market Distribution and Geo-Targeting in adCenter

by: Hana Ondrusek - MSFT

0 comments | in: adCenter Blog

Have you ever wondered how to target by country and city (geo-targeting) or even by another language and market (language and market distribution)? Do you feel confused about geo-targeting or language and market distribution choices? If any of these questions... more
Fri, Oct 17 2008

The adCenter Learning Center: your resource for articles, videos and more

by: Carolyn Miller - MSFT

0 comments | in: adCenter Blog

To follow up on Kelley's post from last month announcing the new adCenter Learning Center , I wanted to delve a bit into the content you can find there. The Learning Center includes content to help you with your adCenter campaigns, with articles and... more