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Wed, Sep 23 2009

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

by: Mel Carson - MSFT

28 comments | in: Microsoft Advertising Blog

Today at Advertising Week 2009, Robin Domeniconi , Vice President of US Sales for Microsoft Advertising, will unveil a proof-of-concept prototype business tool, “code-named LookingGlass,” that lets companies listen to, participate in, and... more
Fri, Apr 25 2008

Tips for preventing your budget from exceeding prematurely

by: Lara Hanif - MSFT

0 comments | in: adCenter Blog

Have there been days you experienced a sudden spike in impressions? Here are a couple easy ways you can protect your budget from exceeding prematurely. 1- Use Budget per Day Option: With this new budgeting option, you can control your campaign costs by... more
Mon, Jul 06 2009

Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics

by: Young Bean Song MSFT

23 comments | in: Microsoft Advertising Blog

Trying to build a brand marketing campaign without traditional target reach and Gross Rating Points (GRP) estimates is like trying to diet without the concept of calories. The analogy of dieting and advertising works on many levels. Both are multivariate... more
Thu, Aug 13 2009

Sitting down with the eTrade baby-daddy: Nick Utton on digital marketing, branding, and measuring online effectiveness

by: Mark Young - MSFT

32 comments | in: Microsoft Advertising Blog

Lucky enough to sit down with Nick Utton from eTrade and get some inside scoop on the babies, the origin of the Shankopotamus, and also eTrade's digital strategy. "If advertising's the uninvited guest, we've got consumers who've come... more
Thu, Mar 12 2009

adCenter Analytics Beta To Close

by: Mel Carson - MSFT

40 comments | in: Microsoft Advertising Blog

The Microsoft adCenter Analytics Beta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009. Please note that all hosted services... more
Sun, Oct 04 2009

In-Game Advertising "Facts are Stubborn Things..."

by: JJ Richards MSFT

8 comments | in: Microsoft Advertising Blog

Apologies to John Adams for paraphrasing his famous quote , but his saying is particularly relevant today considering the number of media reports about in-game advertising I've read that have been filled with inaccurate information and wild speculation... more
Tue, Jun 02 2009

Bing and adCenter Advertisers – Q & A

by: Carolyn Miller - MSFT

9 comments | in: adCenter Blog

Excitement about the launch of Bing is growing, and we’ve heard quite a few questions from folks about the impact of the new decision engine on advertiser campaigns. So, we thought a post with a few FAQs about what you can expect from Bing was in... more
Thu, Sep 10 2009

adCenter Ad Preview Now Available: See if Your Ad is Showing on Bing

by: Carolyn Miller - MSFT

25 comments | in: adCenter Blog

We’ve heard from our advertisers that you’d like an easier way to see if your ad is showing on Bing. So, we’ve created Ad Preview, a new feature that can help you confirm that your search ad is appearing. Instead of searching on Bing... more