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Thu, Mar 12 2009

adCenter Analytics Beta To Close

by: Mel Carson - MSFT

40 comments | in: Microsoft Advertising Blog

The Microsoft adCenter Analytics Beta team announced today the end of the adCenter Analytics beta program. The beta has been closed, but the program will remain available to current users through December 31, 2009. Please note that all hosted services... more
Thu, Aug 13 2009

Sitting down with the eTrade baby-daddy: Nick Utton on digital marketing, branding, and measuring online effectiveness

by: Mark Young - MSFT

32 comments | in: Microsoft Advertising Blog

Lucky enough to sit down with Nick Utton from eTrade and get some inside scoop on the babies, the origin of the Shankopotamus, and also eTrade's digital strategy. "If advertising's the uninvited guest, we've got consumers who've come... more
Wed, Sep 23 2009

Microsoft LookingGlass Helps Businesses Catch the Social Media Wave at Advertising Week 2009

by: Mel Carson - MSFT

28 comments | in: Microsoft Advertising Blog

Today at Advertising Week 2009, Robin Domeniconi , Vice President of US Sales for Microsoft Advertising, will unveil a proof-of-concept prototype business tool, “code-named LookingGlass,” that lets companies listen to, participate in, and... more
Thu, Sep 10 2009

adCenter Ad Preview Now Available: See if Your Ad is Showing on Bing

by: Carolyn Miller - MSFT

25 comments | in: adCenter Blog

We’ve heard from our advertisers that you’d like an easier way to see if your ad is showing on Bing. So, we’ve created Ad Preview, a new feature that can help you confirm that your search ad is appearing. Instead of searching on Bing... more
Mon, Jul 06 2009

Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics

by: Young Bean Song MSFT

23 comments | in: Microsoft Advertising Blog

Trying to build a brand marketing campaign without traditional target reach and Gross Rating Points (GRP) estimates is like trying to diet without the concept of calories. The analogy of dieting and advertising works on many levels. Both are multivariate... more
Mon, Mar 16 2009

adCenter Announces New Conversion Tracking Options

by: Brendan Kitts

16 comments | in: adCenter Blog

Tracking conversions is one of the most important things that you can do as a marketer. This allows you to track ROI, gain insight into what kind of customers are buying your product, and see which keywords to promote to generate more sales or leads.... more
Mon, Feb 16 2009

Now Available for Qualified Advertisers: Microsoft adCenter Desktop (Beta)

by: Tina Kelleher - MSFT

15 comments | in: adCenter Blog

If you are a U.S. or Canadian advertiser with fewer than 100,000 keywords in your combined adCenter accounts, the next time you sign in, you may notice a “What’s New” banner that contains an invitation for you to download the Microsoft adCenter Desktop... more
Mon, Jun 01 2009

Preview Bing: the new search experience from Microsoft

by: Carolyn Miller - MSFT

15 comments | in: adCenter Blog

Last week, the Microsoft search team announced plans for a new search service called Bing. Starting today, searchers around the world can try out a preview of the new experience at www.bing.com and on June 3rd, it will be fully deployed for everyone.... more