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Fri, Jan 13 2012 12:30PM
Recently, I was asked to be a guest speaker on a Twitter Chat. I had never participated in one before, but I found it to be a lot of fun and an interesting way to share ideas and meet new people with similar business interests (in this case, startup essentials...
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Fri, Dec 30 2011 11:49AM
Meet “Customer 2.0”—a highly social, increasingly plugged-in and incredibly powerful breed of customer who probably knows more about your brand and products than you know about him. In today’s wired business landscape, customers...
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Fri, Dec 16 2011 11:04AM
While there are many social media venues that capture more attention, there are few – if any – that seem to connect people, businesses, products and services quite as thoroughly as LinkedIn. Although it may have been originally used as an...
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Fri, Dec 09 2011 09:00AM
Like any marketing strategy, managing your social media presence takes a well balanced mix of knowing your audience, knowing what action you want them to take or what impression of your brand you want them to walk away with, and having the resources at...
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Wed, Dec 07 2011 01:32PM
Day 2 at SMX Social Media Marketing was dominated by discussion around measuring return-on-investment (ROI), a particularly elusive part of the marketing process. Though there was a lot of great recommendations on which key performance indicators should...
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Tue, Dec 06 2011 01:04PM
The first presenter at Day 2 of SMX Social Media Marketing was Alison Dempsey from Parenting Magazine/ Parenting.com. When her presentation title slide came up, it read “The Psychology of Sharing”… I was immediately reminded of an ANA...
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Tue, Dec 06 2011 11:00AM
To kick off the Targeting Strategies for Facebook Ad Campaign session, Search Engine Land’s Pamela Parker shared an interesting factoid from eMarketer: Facebook is projected to command 7 out of 10 ad spend dollars within the next 5 yrs, that’s...
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Tue, Dec 06 2011 09:00AM
Arnie Kuenn’s background as an agency marketer differentiates his perspective on successful Facebook marketing from both Kevin Scholl and Drew Conrad in that instead of presenting tips specific to the ultimate goal of branding or sales, he was more...
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Mon, Dec 05 2011 07:54PM
As much as I would have loved to get this post out earlier in the day, my laptop has been conspiring against me since I arrived in Arizona yesterday, leaving me no access to the interwebs, save the live tweeting I was able to do via @adCenter on my phone...
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Mon, Dec 05 2011 03:02PM
When giving a brief profile of his target audience, Drew Conrad of internet retailer ZAGG.com said the mobile accessory company most wants to reach users who’re interested in gadgets, social media, who count sites like TechCrunch and Mashable among...
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Fri, Dec 02 2011 02:21PM
Whether you have two employees or two hundred, there’s no denying that marketing via social media channels offers a unique opportunity to not only get your message out to the digitally-connected masses, but to engage in direct conversations with...
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Fri, Nov 18 2011 09:00AM
Did you know that the amount of videos shared on Facebook has grown 250% since last year? I didn’t until I attended a Social Media Session yesterday at SES Chicago moderated by Jonathan Allen (SearchEngineWatch) and with presenters Greg Jarboe ...
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Thu, Nov 03 2011 09:59AM
To be totally honest, I’m not a big fan of Lady Gaga. As my family and friends will attest, my music collection looks like a time capsule from the early 1980’s. While I don’t know as much about Lady Gaga , as say, The Cure , I do know...
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Wed, Oct 26 2011 09:00AM
Regardless of the size of your business, running a blog on your website can provide you with some great opportunities. Successful websites are constantly changing and providing new content to its users so don’t allow yourself to be at a disadvantage...
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Mon, Oct 10 2011 04:51PM
MicroStrategy’s Chief Evangelist and SVP of Social iCommerce Karl-Heinz Land started off their “Holy Grail of Marketing” session by addressing what he meant by: “Is the end of advertising as we know it near?” Assuaging all fears that advertising itself...
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Thu, Sep 29 2011 01:43PM
For all those who love to race, October sees the launch of the next iteration of the highest rated racing game of this generation: Forza Motorsport 4. With any exciting product comes the ultimate challenge… what’s the best way to launch?...
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Thu, Sep 22 2011 10:00PM
Local commerce has always been anchored in establishing ongoing relationships between retailers and customers, and giving back to the community. Microsoft Advertising is dedicated to empowering meaningful relationships between customers and the merchants...
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Thu, Sep 15 2011 10:58AM
From this morning’s keynote with MoveOn.org's board president, Eli Pariser , to The Current State of Personalized Search session with Stefan Weitz , Director of Search at Bing, there’s no doubt that personalized search is all the rage here...
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Mon, Aug 22 2011 10:00PM
There is no doubt technology has enriched all of our lives. Over the last few weeks, as much of Britain was engulfed by the madness of the August UK riots, a couple of questions arose: what role did technology play and did it help fuel the riots? The...
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Thu, Aug 18 2011 12:47PM
Here on the last day of SES San Francisco, we had a panel of folks discussing the convergence of search, social, and content marketing. Depending on your view of these three topics, you see them as either forming the trifecta of online marketing or the...