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Fri, Feb 26 2010 03:27PM
James Deaker, director of publisher monetization excellence for Microsoft, will be leading a course for publishers March 25th in New York at the Interactive Advertising Bureau. He will be sharing best practices on pricing and inventory management. At...
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Thu, Feb 18 2010 02:27PM
pubCenter beta participants were sent e-mail today with info about the progress with the Microsoft and Yahoo! Search Alliance. Read Microsoft VP Darren Huston's Thoughts on the Microsoft and Yahoo! Search Alliance and read the update from Carolyn...
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Mon, Nov 09 2009 02:43PM
The release announced today on the adCenter platform includes a host of feature updates in response to customer feedback. While adCenter users get the most dramatic new features, our pubCenter beta testers will also notice some changes in the self-service...
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Tue, Jul 21 2009 12:16PM
An excellent post was developed on site bidding , which generated some conversation and questions. Advertiser site bidding, a relatively new feature in pubCenter, provides a great opportunity for publishers to promote their site to advertisers, allowing...
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Wed, Jul 01 2009 04:41PM
As a member of the pubCenter team from day one, it was embarrassing to not own a website till last week. Now, as a new blogger, I’ve just started showing beautiful pubCenter ads on my personal blog: http://micksalot.blogspot.com/ . Impressive how...
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Thu, Jun 18 2009 09:49AM
The other day I was speaking with my sister and our conversation was on her son and his eating habits. You see my nephew is 2 years old and he thinks everything goes together with ice cream, or at least he used to think that way until a trip to the doctor...
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Fri, Jun 12 2009 06:36PM
A pubCenter property is an entity that represents a website or parts of a website. For example, assume your website is www.contoso.com and you wish to receive ads on the website, the first step to do is to create a pubCenter property as below. Note that...
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Wed, May 20 2009 12:27PM
Related Links: Competitive Ad Filters - What? Why? -Limits -How To -Types of What do they do? Competitive Ad Filters , or just Filters for short, are the mechanism pubCenter gives you the publisher to block ads. Why would I use them? The original intent...
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Wed, May 20 2009 11:59AM
In the latest version of pubCenter , we have introduced a concept which enables the advertisers to bid on your placements (adUnits) and run of site (several locations within a site). When you create adUnits and properties, pubCenter will auto-magically...
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Wed, May 20 2009 11:51AM
Related Links: Competitive Ad Filters - What? Why? - Limits -How To -Types of I need more global filters As I’m sure many of you have encountered, you want to have more than 50 keywords or 50 URLs as part of your global filter. There isn’t...
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Wed, May 20 2009 11:47AM
- Related links Competitive Ad Filters - What? Why? - Limits -How To -Types of pubCenter provides for filtering ads via two different mechanisms: · URL · Keyword Blocking by URL will match against both the landing page of the ad and the display URL of...
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Wed, May 20 2009 11:43AM
Related Links: Competitive Ad Filters - What? Why? -Limits -How To -Types of Within pubCenter there are two types of filters: · Filters (I’ll call these “normal filters” to help differentiate whether I’m referring to filters in general or this type)....
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Fri, May 15 2009 04:38PM
The pubCenter Spring Upgrade is nearly complete, and we're pleased to fill you in on the new features you'll see when you sign in over the weekend. These new features are designed to: · Create higher demand and increase yield for our publishers...
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Thu, May 14 2009 03:35PM
What’s changed? For the spring release, we’ve made several changes to the pubCenter user interface. In some cases, we’ve responded to your input, and in other cases, we fixed things in the UI that we just knew were broken (even though we’re the ones who...
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Tue, May 05 2009 12:29AM
Invalid clicks and questionable activity are something that impacts every advertising network. We believe Microsoft pubCenter has a great group of publishers, who operate in a way to preserve the quality of the network. The value of the network is something...
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Thu, Apr 30 2009 11:09AM
- We want to address the comments from the publisher community concerning recent shifts in eCPMs. Microsoft is building a new marketplace for both publishers and advertisers with the goal of helping publishers achieve competitive yield and helping advertisers...
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Tue, Apr 28 2009 10:39PM
Invalid Clicks : These are clicks we decide not to charge Microsoft adCenter advertisers, since they may falsely drive up publisher revenue and advertiser cost and/or provide no value to the advertiser. Examples of invalid clicks are the second click...
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Tue, Apr 28 2009 05:08PM
Microsoft pubCenter supports ad delivery in the majority of Java Script enabled browsers . However the pubCenter UI, is currently not supported in Chrome, Safari or Opera, which compose roughly 1.6% of all browsers in use*. This means when using these...
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Thu, Apr 23 2009 07:06PM
I'll repeat the wise words from our product manager about expectations - pubCenter is still a beta. That said, it was terrific to see the reception for pubCenter on the web yesterday after the announcement that we're seeking to grow the number...
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Thu, Apr 23 2009 06:27PM
Yesterday was an exciting, fascinating day at the first-ever ADSPACE conference – an event designed for small to mid-sized publishers within AdTech . We sat on the State of Contextual Advertising panel with Paul Edmonson (CEO, YieldBuild ), Jonathan Teo...